In a book filled with bold logic, such backpatting veers freakonomics, however briefly, away from what levitt actually has to say. I think most of you know of freakonomics, but in case you dont, it started as a book in 2005, by economist steven levitt and journalist stephen dubner. The original new york times magazine article about steven d. That would have been useful advice for steven levitt, the university of chicago economist and author of the smashhit book freakonomics, which uses statistics to.
Wouldja look at that sort of way, as though you saw a duck waddling through your back yard with jam on its head. What are some engaging books like freakonomics that. Buy super freakonomics book online at low prices in india. Its not every day you run into someone whose specialty is back cover copy for your book. This is one of the most important pieces of copy youll write, since it has a lot of work to do representing your book and showing people whats unique, interesting, or especially valuable about what you. The designers of a recent book, peter leesons the invisible hook princeton university press, 2009, recognized this in picking a cover.
Despite being a debut novel, freakonomics is written in an engaging and fun style that. The machine is in maryland and shoots out 900 jackets a minute. If nothing else, our publishers have resigned themselves to our unyielding bad taste. Stephen dubner, the host of freakonomics radio, and angela duckworth, the. In freakonomics, levitt and dubner argue that economics is, at root, the study of incentives. Buy super freakonomics book online at best prices in india on. It fits, because fisman and miguel try to do for global poverty what levitt did for domestic economic issues. Superfreakonomicsthe smash hit followup to the remarkable new york times bestselling phenomenon freakonomicsis back in a new fullcolor, fully illustrated and expanded edition. It goes without saying that the cover of your book is key.
Freakonomics a rogue economist explores the hidden. Punctuation or grammar goofs in this highly visible spot broadcast the message that your book was not professionally written. This purpose is stated clearly in the introduction, what this book is about is stripping a layer or two from the surface of modern life and seeing what is. Heres a brief video clip, shot by meghan shupe, of the cover being printed. Dubner claimed that the results of lotts research in more guns, less crime had not been. The authors argue that humans usually make decisions based on the incentives for. Freakonomics by steven levitt plot summary litcharts. Discover the hidden side of everything with stephen j.
The economics of book covers freakonomics freakonomics. The third example shows how part of the back cover copy the author bio, in this case can show up on the inside flap of a hard cover book. York times bestselling phenomenon freakonomicsis back in a new fullcolor, fully illustr. Freakonomics the hidden side of everything freakonomics the. The first chapters main message is about incentives. Freakonomics abortion research is faulted by a pair of. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. Steven levitt and stephen dubner like to cover a lot of ideas, in contrast to malcolm gladwell, whose books i like a lot too. Because what this rudderless book does do is open your eyes to how the world really works. The big sleep book cover design orange is the word. Here are their best tips for you, in their own words. Seven freakonomics columns written for the new york times magazine, published between august 2005 and april 2006. The book examines corners of life like cheating in sumo through data.
Some informative blog posts have addressed techniques for creating an effective front cover, but an often overlooked aspect of book cover design is the back of the book. More than 4 million copies sold worldwide published in 35 languages. A rogue economist explores the hidden side of everything. How is the ku klux klan like a group of realestate agents. Below are a few examples of back cover copy for fiction.
In the book freakonomics, levitt and coauthor stephen j. I recommend this book to anyone who reads nonfiction. In just a few weeks, the novel coronavirus has undone a centurys worth of our. But then chika azuma, a cover artist at william morrow, created the present cover. Levitt, is a book on modern economics that provides key insight into our society as well as clarifying the difference between causation and connectivity, and discussing situations were people have confused the two. Freakonomics by steven d levitt and stephen j dubner. A rogue economist explores the hidden side of everything from the worlds largest community of readers. This book was also published with a different cover a more formal one at that. Each week, freakonomics radio tells you things you always thought you knew but didnt and things you never thought you wanted to know but do from the economics of sleep to how to become great at just about anything. Talking about this book, it is divided into six chapters, randomly talk. A rogue economist explores the hidden side of everything is the debut. Marginal decisions to increase the net of revenue minus costs arise in nonprofit organizations as much as in companies. You mightve written brilliant marketing copy for it. If morality represents how we would like the world to work, then economics represents how it actually does work.
According to the book jacket, it was derived from a photo. Its steven d levitt and stephen j dubners focus on the numbers that makes freakonomics so compelling, says nicholas lezard. Freakonomics a rogue economist explores the hidden side of everything steven d. Before we get into why most authors hate writing their back book cover blurb, lets clarify what it actually is. Yet kennedy himself was a fervent opponent of racism, and spent much of his adult life collecting the folk tales of. Who knew there were so many graphic designers among our readership. Good principles that may apply to policy steven levitt and stephen dubners superfreakonomics is a great followup book to freakonomics in that it is successful in being able to examine every day phenomenon and look at them through the lens of economics. If youre thinking about buying this book and decide to buy it through my affiliate link, i would be so grateful. What do schoolteachers and sumo wrestlers have in common. A rogue economist explores the hidden side of everything by steven levitt and stephen dubner is toyesexplore the hidden side of everything, and to dig below what is available at the surface. Dubner that once again brilliantly challenges our view of the way the world really works is presented with a new, visual, superfreaky. A rogue economist explores the hidden side of everything p.
The book stays away from boring definitions and graph. However, freakonomics captivated me from cover to cover. In each chapter, the authors analyze a different social issue from an economic perspective. How to build the back of a book cover with template. Back cover copy includes the book summary and author bio. Freakonomics challenges conventional wisdom and makes for fun reading. Dubner contents an explanatory note in which the origins of this book are clarified. Challenging the way we look at the works bill gates. Todays look at past design award winners takes us back to entrants were asked to create covers for two beloved books.
I really liked freakonomics and i think superfreakonomics is even better. Many unsolvable problems the americans have could be solved with simple means. To give you complete mastery over this step, weve turned to our top designers for their sharp insight. Its not writing the book but writing the back cover text. Dubner cliffnoteslike book summary by jonathan nathan. These words, if written well, will hook the reader and convince them they need to buy. If this book is any good, you have yourselves to thank as well.
Levitt and dubner wrote freakonomics, a book about cheating teachers, bizarre. The first and longest chapter focuses on the role of incentives in human behavior. From then on, each chapter centers on an unusual question. Gladwell tends to take a few ideas and illustrate them in depth with a lot of examples. Freakonomics radio archive freakonomics freakonomics. Freakonomics establishes this unconventional premise. Creating the back of a book cover is a twostep process. A rogue economist explores the hidden side of everything is a treat to read, i wonder why didnt i pick it up before. The book is a collection of articles written by levitt, an expert who had gained a reputation for applying economic theory to diverse subjects not usually covered by traditional economists. In a nutshell, its the 200 odd words on the back cover of your book that describes the book to the reader.
If all of this sounds daunting, consider hiring an editor or marketing writer to help you craft your books backcover copy in the most compelling way possible. A showcase for levitts intriguing explorations into a number of disparate topics. It covers stuff from teachers cheating on standardized tests to the. Read free book excerpt from freakonomics by steven levitt, stephen j. The wisdom of finance is one im reading at the moment, more to do with life than specifically business though, im finding it an interesting read although probably a bit slowerpaced and philosophical than freakonomics which rocks. A rogue economist explores the hidden side of everything by steven d.
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